Metaverse: How it's changing the world of work

The metaverse, a collective virtual shared space created by the convergence of virtually augmented physical reality and physically persistent virtual space, is no longer just a futuristic vision. It is already changing the world of work in many ways. In this article, we explore how the metaverse will change the way we work.

New jobs and business areas

• The metaverse is creating a variety of new professional fields, from game developers to UX and interaction design to robotics and 3D design.

• Companies such as Mercedes-Benz, Deutsche Telekom and the city of Dortmund are already using the Metaverse for digital salesrooms, NFT art collections and virtual customer centers.

Changed management culture and collaboration

• The leadership culture is influenced by the metaverse, whereby managers should exemplify digital opportunities and bring employees together in virtual spaces.

• Virtual meetings and conferences in the metaverse offer new forms of collaboration and communication that bridge physical distances.

New roles in the metaverse

• Specializations such as metaverse marketers, who focus on the Millennials and Z generations as target groups in the metaverse, are in demand.

• New creative professions are also emerging, such as metaverse fashion designers who design clothes for avatars.

Security challenges and solutions

• The development of the metaverse also creates new challenges in cyber security, as traditional threats such as phishing also play a role in the virtual space.

• The need for planners and architects in the metaverse to develop new digital environments and structures is becoming increasingly important.

Immersive learning experiences and training

• The Metaverse offers innovative possibilities for education and training by enabling realistic simulations and VR-based learning.

• This type of learning is more effective than traditional methods and can be adapted to specific company needs.

Conclusion:

The metaverse is revolutionizing the world of work by creating new professional fields and business opportunities, changing the way we collaborate and learn, and offering new challenges and solutions in digital security. Companies that adapt to these changes at an early stage can benefit from the advantages of the metaverse and gain a competitive advantage.