Why artificial intelligence (AI) must be a matter for the boss and not just an IT project!

4 min read


The integration of artificial intelligence (AI) in companies is far more than just a technical challenge - it is a strategic mission that must be supported by the company management. Companies that view AI as just another IT project run the risk of letting their initiatives come to nothing. The key to success lies in anchoring AI at C-level and viewing it as a central component of the corporate strategy.


The phases of AI integration

The introduction of AI takes place in three main phases, each of which brings different challenges and opportunities:

  1. Supplementing everyday tasks: In the first phase, AI supports employees with routine tasks. This leads to efficiency gains and allows employees to focus on more value-adding activities.

  2. Automation of processes: In the second phase, AI is used to automate business processes. This can significantly increase productivity and reduce costs.

  3. Business model innovation: The third phase is the transformative phase, in which AI reshapes the business model itself. Companies that successfully integrate AI can develop completely new products and services and thus gain a competitive advantage.

With each of these phases, the impact of AI on the organization increases, which requires careful planning and management.

Organisational preparation is crucial

Certain organisational measures are essential for the successful integration of AI:

  • Anchoring in the corporate strategy: AI must be seen as an integral part of the long-term corporate strategy. This requires a clear commitment from company management.

  • Provision of resources and investment: The implementation of AI requires significant investment in technology and talent. Companies must ensure that the necessary resources are available.

  • Communication and change management: The introduction of AI brings changes for the entire organisation.

for the entire organisation. Effective change management and open communication are therefore crucial to reduce fears and resistance and prepare employees for the transformation.

Secure framework conditions: Compliance with data protection and security standards is essential in order to create trust among customers and employees and to fulfil legal requirements.

Why C-level commitment is essential

Without the full support and commitment of top management, AI initiatives can easily stall. Past examples show that many digitalisation projects have failed because they did not receive the necessary attention and resources from senior management. AI initiatives are complex and often involve considerable investment. Without the commitment of the C-level, there is a lack of strategic foresight and the necessary decisions to successfully implement these projects.

At flound. we offer special training programmes for managers who want to strengthen their decision-making skills in the field of AI. Our sense. Workshop is a physical workshop that offers an intensive day full of insights and creative exchange. In addition to a full education on future-oriented technologies, trends and their business potential through an inspiring keynote, you will have the opportunity to actively apply what you have learnt and develop your own ideas.

Added value of the sense. Workshop:

  • Practical application: You will get hands-on with the latest technologies and experience their effects in order to gain a deeper understanding of their potential.

  • Creative exchange: Together with other participants, you will immerse yourself in the world of knowledge and creativity. You will discover new perspectives and develop your own creativity.

  • Idea development: During the workshop, ideas for implementation in your organisation are developed, elaborated and evaluated.

Workshop structure:

  • Presentation by our experts

  • Industry-related best practices and case studies

  • Try out and experience technologies

  • Develop, elaborate and evaluate ideas

Learn more about the sense. Workshop and gain insights into our performance through the reference at Lenovo.

Conclusion: AI as a strategic mission

The successful integration of AI requires more than just technical expertise. It is a strategic task for which management must take responsibility. Companies that view AI merely as an IT project risk not realising its full potential. A deep understanding of the technology and its impact on the business model as well as a strong commitment at C-level are essential to fully utilise the transformative power of AI.


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Whether you want to acquire new knowledge, rethink your business strategies or network globally – flound. is your partner on this journey.

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