SQL Projekt AG
Dr. Maximilian Böger supported SQL Projekt AG in developing a new business model that not only increased the company's attractiveness for venture capital, but also achieved impressive results in its first financial year. Dive into the story of a transformation made possible by strategic innovation and expert knowledge.
„Closer to the black in less time"
Stefan Ehrlich
Management Board and shareholders
What Dr. Maximilian Böger has achieved at SQL Projekt AG
Initial situation:
The SQL Projekt AG, led by Stefan Ehrlich, was faced with a crucial challenge: she wanted to acquire venture capitalto grow faster. However, their traditional business model was not attractive enough for potential investors. Dr. Maximilian Böger used his many years of experience to support the business model transformation, in which Dr. Maximilian Böger worked closely with all shareholders of SQL Projekt AG.
Target:
The aim was to help SQL Projekt AG to look beyond the customer's horizonsand to develop an innovative business model that creates a win-win-win situation for SQL AG, its customers and its partners while at the same time increasing profitability. Dr. Maximilian Bögeranalyzed various business models in depth, presented them in detail, conducted workshops and developed an approach that suited SQL AG. An important step was the execution of a scenario calculationas a basis for decision-makingfor the new business model and the subsequent implementation.
Result:
Cooperation proved to be a turning point. Originally, SQL AG planned to carry out the development itself, but the expertise of Dr. Maximilian Böger resulted in considerable time savings.The newly developed business model contributed according to estimates approximately 20% of new business in the first year. Revenue doubled per new customer acquisition. These figures confirm that SQL AG is on the right track with its new approach. The collaboration was fundamental and insightful, which significantly advanced the company.